“We brainstormed ways to engage followers, and one of the ways we thought of was to have a “Titan Word of the Day,” said Emily VanderBeek, marketing director for Titan Commercial, a commercial real estate brokerage firm in Chicago, Ill.
Here is what I have learned from my many years as a social media marketer. In the course of helping business convert referral traffic from social media to customers. I have found that Twitter cannot be overlooked as the Cadillac of social media channels. Twitter provides quality referral traffic to your website. The referral waves that arrive on your website shore tend to come from tweets packed with a strong opinion. The tweet is voiced in responds to a specific issue. The issue relates to either popular culture, newsworthy people, places and or events.
Likewise, a retweet of an image of a homemade meal thrown together with ingredients from a Keto recipe will attract Keto followers. Catches more attention by touting about how easy it is to make and how satisfying it is. Retweets are basically reposts of another Twitter user’s tweet on your profile. Retweets function like a re-share of a post on Facebook. In a similar fashion, retweets like hashtags, are community-driven and facilitate spreading discussions. Another example, a retweet taking a political stance in responds to a either a current event or controversial issue will garner political junkie followers be it activist, pundits, retired veterans and or PTA mom’s.
Know Target Audience
Knowing well your target audience down to their quirks cannot be overstated. People living in the Twitterverse exist in crowds. Picture a herd of cows all moving in the same direction. For this reason, it is important identify the type of crowd your target audience belongs such as millennial crowd hipster. Millennial generation are those born after 1980 and the first generation to come of age in the new millennium. Additional millennial crowds is the Kim Kardashians, or theTaylor Swifters. Then there is the Baby Boomer crowd. Those are further filter into subgroups such as Trump supporters or Resisters and so forth. Your target audience needs to be laser specific.
Timing Is Everything
Timing plays a major role in engagement. If a newsworthy issue pops up in the newsfeed, you want to be among the first to retweet the newsworthy tweet. This is why I am not a big fan of schedule tweets. Because you miss out on all the action. It’s like arriving at the party on time and finding only a few have arrived. Not to mention very little action has taken place. It is not until the night progresses with more people arriving at that the party really starts. At this point increasing the likelihood of something party-worthy happening.
In the same manner parties attract groups of people, a newsworthy issue also attracts tweeter crowds to retweet and as the amounts of retweet increases, the retweets garners steam. And before you know it is trending. That is long after plenty of drinks have been poured and people’s inhibitions loosened, that the party is in full swing. Therefore, retweet at the right time. And watch your exposure increase.
Recap
In summary, for me Twitter is my go-to social media platform. Because it brief and it is fast. Businesses get to connect with customers. I call Twitter the- convince-convert-customer-vehicle of social media marketing. In order to sell yourself and establish your brand, you need to be authentic, and you need to understand your customers. Through Twitter for business you can build a community, amplify your voice, spread good information and interact with potential customers.
If you are interested in building out a community on Twitter for your business, we can schedule some time at your convenience to talk to you.