Although public relations and advertising agencies have been meeting the need for social media services for some time, A D Social is solely dedicated to social media holistically. Another difference between agencies/firms and A D Social is that agencies assign smaller budget dollars to social media in comparison to traditional marketing channels limiting their level of service.
Agencies and firms have long relied on TV, radio and print media in order for them to stay profitable. However, their profit margins are now being threaten by social networks who offer inexpensive advertising at scale. Therefore, it is in their best interest to sway marketing dollars towards traditional marketing instead of social media.