First of all, the number one way a business sales is through the use of engagement. Need proof? Customers love customer service and value prompt attention–for instance, answer a customer’s question and in doing so it prompts 48% of consumers to purchase. Likewise, promotions sway 46% and as do contests. And educational content converts fans to customers.
Put another way, the info-graphic shows the types of posts that engage customers. On top of those examples, notice the results on social media for small businesses.