In January 2018, Facebook announced that they were going to shift ranking to make News Feed more about connecting with people and less about consuming media in isolation. In this video, Mark Hull, director of product management, explains how Facebook is making changes to create more opportunities for people to interact with others they care about most.
Facebook News Feed is made up of stories from friends, Pages people have chosen to follow and groups people joined. Ranking is the process Facebook uses to organize all of those stories so that people can see the most relevant content at the top, every time the person opens Facebook.
Ranking has four elements: the available inventory of stories; the signals, or data points that can inform ranking decisions; the predictions Facebook makes, including how likely Facebook thinks you are to comment on a story, share with a friend, etc; and a relevancy score for each story. In this video, Adam Mosseri, Head of News Feed walks you through how it all comes together.
If this sounds complicated and you do not have the time to create posts that will check off all the marks for the Facebook algorithm then contact us, A D Social to help you navigate the Facebook news feed matrix.