Social Media Receptivity
Driving engagement with in-feed
advertising
advertising
With the unparalleled reach and universal adoption of social media, it's no surprise that social ad spend is projected to reach $82 billion (Source: https://www.emarketer.com/forecasts/ ) in the U.S. alone by 2023. Media budgets are flowing to social platforms, so how can advertisers optimize their ad spend and tap into the power of context? In our latest research, AD Social aims to measure consumers' overall social media usage and better understand their receptivity to in-feed advertising. Specifically how does the contextual relevance of in-feed advertisements impact consumer perception and influence purchase intent?
Here's a sneak peek into what we discovered:
+ 85% of consumers have engaged with ads on social media in the past year
+ 60% of consumers are unlikely or very unlikely to purchase a product or service advertised near unsafe content on social feeds
+ 46% of consumers are likely to remember an in-feed ad if its message relates to the adjacent social content
+ 85% of consumers have engaged with ads on social media in the past year
+ 60% of consumers are unlikely or very unlikely to purchase a product or service advertised near unsafe content on social feeds
+ 46% of consumers are likely to remember an in-feed ad if its message relates to the adjacent social content
🤩 Fill out the form with your name, email and brief message requesting the study. We will reply to your message and send you the Social Media Ad Receptivity study for download.
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